A domain name isn’t just an address for your site or blog. After all, there’s a reason why some organizations are willing to pay millions on top-level domains. Insurance.com, for example, was sold for a whopping $35.6 million back in 2010.
This doesn’t mean you should spend that much on your new domain name, though. But you do need to choose one that’s creative, relevant, and meaningful. Furthermore, it should be memorable and easy to remember.
If you’re wondering how to create a perfect domain name, think about your business and what makes it stand out.
Make a list of words that define your products, mission, and core values. Pick the best ones and try to combine them in different ways until you find the perfect match.
Below are some handy tips on how to choose a winning domain name for your WordPress website.
Stick with .com
Nowadays, there are thousands of domain name extensions (TLDs) available. It’s not uncommon to see website names ending in .shop, .co, .club, .xyz, and so on.
The problem is that most consumers are familiar with the classic .com. If, say, your domain name is getfit.club, and you mention it in a conversion with a client, he will most likely type .com into his browser later on.
More than half of all domain names end in .com.
The second most popular choice is .ru, which accounts for 6.3% of all TLDs. Obviously, it doesn’t make sense to choose this option unless you’re Russian or selling in Russia.
Other TLDs, such as .org and .net, hold less than 5% of the market share. Therefore, most people will assume that your website ends in .com. Plus, most smartphones have a .com button.
There’s one exception to this rule, though. If you’re selling goods or services on foreign markets, consider using a local TLD.
For example, a website that appeals to UK consumers may end in .co.uk.
Keep It Short and Relevant
Next, brainstorm ideas related to your brand or products.
Write everything down, and try to create word combinations that make sense. Focus on those that are short, memorable, and easy to spell.
If you’re building an online portfolio, you may use your first and last names. However, if your name is long or hard to pronounce, try a shorter version or choose a domain name related to your services.
Remember — shorter is always better when it comes to domain names.
How to Create a Brandable Domain Name
Choosing a brandable name is just as important. Amazon, Facebook, Puma, and other popular companies all have brand-centric domain names.
Keep the following rules in mind as well:
- Pick a domain name that sounds trustworthy (GetRichToday.com, for example, sounds spammy)
- Avoid wordy names with hyphens, weird spellings, or complex vowel combinations
- Try not to exceed 10 to 15 characters, excluding the domain name extension
- Do not use numbers or special characters unless they’re part of your brand name
- Steer clear of doubled letters in your domain name, such as Presssetup.com
A local company may include its city in the domain name, but that’s optional.
Ideally, leave room to expand as your business grows or enters new markets. Next, choose a hosting plan that meets your needs.
Start Building Your Online Brand
Whether you want to raise brand awareness or start a new business, knowing how to create a brandable domain name is vital. Choose one that’s catchy, original, and has a nice ring to it.
Don’t expect to find the perfect name from day one. Be prepared to go through dozens of different choices before you get it right.
The next step is to select a hosting plan for your WordPress site or blog. Check out our hosting solutions or contact us to help you make the right choice!